Popular Nigerian businessman Obi Cubana has been appointed as the South-East Coordinator of the City Boy Movement, a political support group linked to Seyi Tinubu, ahead of the 2027 general elections.

The City Boy Movement is a youth-focused grassroots organisation formed to mobilise young people and women to participate more actively in politics and governance. The group has been expanding its presence across Nigeria as part of early political engagement efforts.

With this appointment, Obi Cubana is expected to help organise and coordinate the movement’s activities across the South-East region. His involvement has attracted public attention due to his influence in business, entertainment, and youth circles.

Reactions to the development have been mixed. While some see it as a strategic move to connect with young people and business communities in the region, others have raised questions about the growing involvement of celebrities and entrepreneurs in politics.

As preparations for the 2027 elections continue, appointments like this show how political movements are positioning themselves early and strengthening their regional structures.